A FLORAL & EVENT DESIGN STUDIO

We use flowers as a medium to create visual expressions of the individual stories and personalities of each of our clients.

We are a small but versatile team of artistic individuals with over two decades of experience in the floral and event industries. Based in the Sunset neighborhood of San Francisco, we feel a deep connection with the community around us and are committed to practices that sustain the California landscape. Our team is proud to support local Bay Area farms whenever possible, and we are continually seeking new ways to reduce our impact on the environment. We are passionate about flowers, love what we do, and find so much joy in working together as team to bring your unique visions to life.

Our Team

Anna Hoffmann Farley

Owner + Creative Director

As a Bay Area native raised rolling down Highway 1 to Big Sur and taking annual trips to Yosemite, Anna developed a deep appreciation for nature at a young age. Her floral background began with a bit of luck in 2001 while she was a college student studying Art & Design at Cal Poly, San Luis Obispo, when she was hired at a local favorite floral shop, Open Air Flowers. She soon realized that floral design was the perfect intersection of nature, art, and design, and after over 20 years in the industry, it has come to feel like home.

Anna has worked with some of the Bay Area’s most talented designers over the years, including her mentor, Mary Lois Hare. She gained invaluable experience during a year-long internship in London in 2007, where she worked with world-renowned floral designer Paula Pryke. Anna is inspired by her many great teachers (turned friends) as well as the meaningful relationships she develops with her clients and trusted event partners.

Lauren Fisher

Production Manager

Back in high school when she took her first job working at a flower shop, little did Lauren know that all roads would lead back to floral design. After graduating from Virginia Tech with a BLA & Horticulture Minor, she spent her career as a Landscape Architect designing public spaces and building exquisite private gardens. But after 15 years, it was time for a change: a cross-country move and to reconnect with flowers.

In 2021 Lauren became a member of the Loop family and quickly embraced the role of production manager. Her work is rooted firmly in the design principles & hands-on knowledge honed in her Landscape Architectural career. She believes that arrangements are expressions of joy - capturing a botanical moment in time.

When she’s not designing, you can regularly find Lauren fawning over smooshed-faced dogs, staring at the classic German cars regularly parked outside the studio & relentlessly trying to master the art of layering clothes in the ever-changing San Francisco climate.

Mari Robinson

Designer + Production Lead

From foraging leaves and flowers to create holiday tablescapes at her grandparents’ house as a child to pursuing her first apprenticeship in the floral industry in 2015, Mari has always sought ways to incorporate the natural beauty around her into her work.

After working for a San Francisco-based floral tech startup, Mari dove headfirst into Loop’s 2018 summer wedding season for an immersive transition to the world of event design. She’s inspired by the bounty, colors, and textures of each season, and her beautiful work reflects the creativity at the core of every Loop design.