Loop - flowers & event arts


Our company is devoted to creating gorgeous floral design, events, and environments. Based out of San Francisco, CA, we are proud to support Bay Area farms and use locally sourced, seasonal flowers whenever possible. We have a keen respect for nature and are sensitive to the long term effects of waste. Whenever we can, we reuse and recycle.

Each event we work on is unique, and we take time with each client individually to create a plan based on their specific needs. Whether it’s florals alone for a dinner party, or full service event design for a large scale event, we are committed to providing a creative process that is fun, straightforward and collaborative.

Loop gives every project personal attention and importance. We are dedicated to making every event a spectacular success.



meet the team


Anna Hoffmann, Owner + Creative Director

As a Bay Area native raised on annual trips to the meadows of Yosemite, and rolling down Highway 1 to Big Sur, Anna’s appreciation of nature began at young age. While studying Art & Design at Cal Poly, San Luis Obispo her floral career began with a bit of luck in 2001, at a local favorite, Open Air Flowers. Little did she know then, floral design was the perfect avenue for encompassing her love of nature, art and design and would turn into her life long passion.

Over the years Anna has gained invaluable experience working with some of the Bay Area’s most talented designers, including her mentor, Mary Lois Hare. In 2007 she held a year long internship in London with world renowned floral designer, Paula Pryke. Anna is inspired not only by her many great teachers, turned friends, but also the relationships she builds with each client, and the process of bringing creative visions to life.



Rose Fleischmann, Designer + Production Lead

Rose joined Loop at the end of 2014 shortly after graduating from Cal Poly, San Luis Obispo with a degree in Agribusiness. From an early age, Rose has considered herself to have a green thumb, taking after her father who spent his free time pruning his rose garden and landscaping every inch of their yard. Not sure what she wanted to do with her degree, she naturally turned to her love of plants + design to pursue a career in floral design.

Rose has become an integral part of Loop, bringing her natural gift for planning and impeccable eye for the little details that make all the difference.